Customer Marketing Manager
Want to play an integral part in the UK's journey to a Net Zero Future? This might be the job for you
We usually respond within three days
🌍 London, Hybrid
Please note we are not able to facilitate Visa or Relocation Sponsorship at present or in the future and therefore can only accept UK based applications from candidates who are able to commute to HQ in London, Chiswick 1-2 times per week
Applications may take slightly longer to be reviewed due to time of year, so please expect a slight delay.
⭐️ Our Perks
Values-driven culture – we’re really proud of our culture.
🙌 Drive your own experience
- Personalised Learning and Development Budget
- Hybrid working hours – Each team has their own Smart Working Charter that empowers you to do your work in the best way you can
- Technology – Your choice of Mac or Windows
✨ Empowering you to be your most authentic self
- 25 Holiday Days + your local bank holidays
- 1 Birthday day – it only happens once a year!
- 3 So Giving Days - spend these days giving back to your chosen cause
- Religious Celebrations Leave
- Mental Healthcare – Sessions with Unmind
- Enhanced Family Leave
So Energy
Who we are
So Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 350,000 customers and over 450 Energists (what we call our people). But we’re not done. We’re on the road to a net zero future, and thanks to our partnership with ESB, we’re well on the way. We’re customer-centric, tech-led, and passionate about sustainability.
We want to do the best we can for our customers, each other, and our planet, so we’ve created a workplace that's encouraging, supportive, and offers the opportunity for growth. As a company, we live by six core values that guide everything we do:
- Clear
- Honest
- Ambitious
- Inquisitive
- Caring
- Sustainable
The Role
Customer Marketing Manager at SO ENERGY
The Customer Marketing Manager will develop and implement communications strategies to improve customer engagement and retention and drive sales of additional services through targeted email, direct mail and online campaigns.
The role requires an intuitive understanding of customer behaviour and the ability to develop compelling, creative and dynamic email communications to drive loyalty, retention and advocacy.
This is a key role in our growing marketing team, helping ensure our customers have a consistently great experience while supporting ambitious growth plans.
Reporting into Michael Campbell, Marketing Director.
Who will you be working with?
The role will require close collaboration with colleagues across Marketing, Business Development, Trading, Customer Operations, Product and Technology.
What you’ll be getting up to:
- Develop and implement the customer marketing strategy to improve customer retention, loyalty and advocacy.
- Lead on email marketing activity including onboarding, engagement and cross-sell and retention campaigns.
- Lead on service comms, ensuring consistent and high performing operational communications to customers.
- Design and oversee email journeys and lifecycle campaigns, from ideation and creation to analysis and evaluation.
- Establish metrics to measure effectiveness and report on performance against commercial targets.
- Conduct A/B testing to optimise email content, subject lines and send times to drive continuous improvements.
- Ensure all communications reflect So Energy’s brand guidelines and contribute to a positive customer experience.
- Ensure all customer communications comply with legal regulations, maintaining transparency and trust.
- Line-manage the Digital Marketing Coordinator, coordinating workloads while supporting and encouraging their development.
- Provide training and support to colleagues across So Energy on customer communications best practice.
- Recommend tooling and process improvements, working closely with colleagues in Technology to make improvements.
- Identify opportunities to test additional channels and establish multichannel journeys, including direct mail, SMS, web and app.
- Support So Energy’s wider commercial, customer retention, loyalty and cross-sell efforts as required.
What are we looking for?
- Customer marketing specialist with proven experience of managing high performing engagement and retention comms.
- Email and CRM expertise, with demonstrable experience of overseeing email marketing strategy and execution.
- Experience of managing regulatory comms is desirable.
- Energy sector experience is ideal, but not essential.
- Experience using Dot Digital is a bonus
- London, Hybrid.
- Office based approx. 2 days a week
Potential to make a significant impact and transform our approach to customer engagement and retention.
Research shows that some people are less likely to apply for a role unless they are 100% qualified. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related, tell us about your journey, and about what you learnt.
So, if this role excites you, don’t let our role description hold you back, get applying!
Want to tailor your application?
Hiring Process
- Talent Interview: Member of the Talent Team
- First stage - Culture Interview: Marketing Manager & Sales Manager
- Second Stage - Technical Interview: Customer Operations Director & Marketing Director
Support – If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best – please let us know so we can talk about how we can best support you and make any adjustments that may be needed.
Our Values
We look for people who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals.
Clear - The energy industry can be pretty complex so we strive to provide clear communication to our customers and colleagues
Honest - Transparency is key, Whether that's providing clear bills to our customers or trusting our staff to do the right thing.
Ambitious - All of us are ambitious about the future of So Energy and what we can contribute to it.
Inquisitive - We are also questioning the Status Quo to see if there is a better way to do things for our customers
Caring - We care about the work we are doing, our customers and our colleagues
Sustainable - As a renewable energy company we are providing sustainable products but we also care about sustainable careers. That's why learning and continuous development is so important to us.
Diversity, Equity, Inclusion & Belonging
At So Energy, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at So Energy. We strive to embed it not just into our values but throughout our entire culture.
- Department
- Marketing
- Locations
- London HQ
- Remote status
- Hybrid Remote
Colleagues
Customer Marketing Manager
Want to play an integral part in the UK's journey to a Net Zero Future? This might be the job for you
Loading application form