The marketing department serves as the bridge between So Energy and our target audience, effectively conveying our values, products, and services while adapting to changing market dynamics and customer preferences. We communicate and engage with our intended audience to highlight our renewable energy solutions through creative campaigns, compelling content, and strategic messaging across various platforms. This is only possible by closely collaborating with key stakeholders, our people and departments within the businesses. In addition, we conduct market research, manage brand consistency, and use data-driven insights to inform our campaigns. Our objectives as a department is to cultivate brand loyalty, generate leads, and contribute to the overall growth and success of the company.